Principles of Marketing for Nonprofit Organizations

Course Description:
 
When we think of marketing, we typically think of the activities that a for-profit company engages in. However, marketing is an important function for nonprofit organizations as well. Effective marketing is how nonprofit organizations determine the needs of their clients and their donors. As in the for-profit world, nonprofit marketing includes advertising, promotion, public relations, and customer relationship management. This course examines how nonprofits use marketing to publicize their mission and to gather contributions of time and money. The course also discusses marketing planning in the nonprofit organization.
 
Learning Outcomes:
  • Define what marketing is within the nonprofit environment
  • Explain the service-intensive nature of nonprofit program activities
  • Explain how the marketing mix is expanded for service products (the Three Ps of Services Marketing)
  • Describe the importance of customer satisfaction and how expectations play a role in satisfaction with service products
  • Discuss the role of ethics in nonprofit marketing
  • Describe the importance of a nonprofit marketing plan
  • Describe how target markets can be identified for donors
  • Explain how new service products are developed by nonprofits
Estimated Length: 3 hours
 
CEUs: 0.3 CEUs
 
Notes:
 
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
 
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.

  

GIC reserves the right to cancel or change the date or location of its events. GIC's responsibility will, under no circumstances, exceed the amount of the fee collected. GIC is not responsible for the purchase of non-refundable travel arrangements or accommodations or the cancellation/change fees associated with cancelling them. Please call to confirm that the course is running before confirming travel arrangements and accommodations. Please click here for complete policies.

You will be emailed your login information once your registration has been confirmed.

We could offer any of our courses at a location of your choice and customized contents according to your needs, please contact us at : inhouse@gic-edu.com or click here  to submit an online request.


Course Materials

Each participant will receive a complete set of course notes and handouts that will serve as informative references.

$105

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Seminars and Workshops offered within your organization anywhere in the world.

Offline Registration

To Register by fax, download and fill our registration form, then fax it to (888) 849-4871. Mail your cheque to our address.

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CEUs Certificate

A certificate of completed Continuing Education Units (CEUs) will be granted at the end of this course. A fee is required for all complimentary webinars.

On-Site Training

This course can be customized and delivered on-site at your facility.

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