Marketing Planning

This course reviews the marketing planning process, the components of an effective marketing plan, and the role of market research and how marketers segment, target and position their product or service. The course then looks at planning and the Four Ps (product, pricing, promotion, and placement).

After completing this course, you should be able to:

  • Describe the marketing planning process
  • Understand how marketing information and market research is gathered, analyzed, and used
  • Describe how target markets are identified and pursued
  • Understand product marketing, including new product development
  • Discuss the marketing issues involved in establishing the promotional mix and in setting prices
  • Understand the key issues in placement and distribution planning

Target Audience: This course is designed for adult learners interested in expanding upon an understanding of basic marketing principles.

Level: Introductory/Intermediate

Prerequisites: Learners should have some basic marketing knowledge, including an ability to define marketing and articulate how marketing is used within an organization.

Estimated time to complete: 3-5 hours

Successful Completion Requirement for IACET CEU: Learners must score an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit.


  

GIC reserves the right to cancel or change the date or location of its events. GIC's responsibility will, under no circumstances, exceed the amount of the fee collected. GIC is not responsible for the purchase of non-refundable travel arrangements or accommodations or the cancellation/change fees associated with cancelling them. Please call to confirm that the course is running before confirming travel arrangements and accommodations. Please click here for complete policies.

You will be emailed your login information once your registration has been confirmed.

We could offer any of our courses at a location of your choice and customized contents according to your needs, please contact us at : inhouse@gic-edu.com or click here  to submit an online request.


Course Materials

Each participant will receive a complete set of course notes and handouts that will serve as informative references.

$105

Need a Government Grant?

Jumpstart your training with the help of Global Innovative Campus (GIC-Canada) & the Canada Job Grant.

Seminars and Workshops offered within your organization anywhere in the world.

Offline Registration

To Register by fax, download and fill our registration form, then fax it to (888) 849-4871. Mail your cheque to our address.

If you have a question regarding this course, please click here to contact us.
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CEUs Certificate

A certificate of completed Continuing Education Units (CEUs) will be granted at the end of this course. A fee is required for all complimentary webinars.

On-Site Training

This course can be customized and delivered on-site at your facility.

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