Strategic Marketing for Entrepreneurs

Course Description:

This course reviews the strategic issues that an entrepreneur faces while starting a new venture or business, and highlights the questions about market acceptance that must be answered during every stage of the entrepreneurial process.
 
Learning Outcomes:
  • Describe the role of strategy and marketing in an entrepreneurial setting
  • Discuss the basics of strategy, including the three levels of strategy and the five competitive forces identified by Michael Porter
  • Explain marketing basics, including the marketing process and the Four P's
  • Discuss the role of marketing in the discovery stage of a new venture
  • Describe the evaluation of the market for a new venture, including market segmentation, target marketing, and exploring customer needs
  • Discuss the role of strategic planning in the entrepreneurial process
  • Describe the key elements of a marketing plan
  • Outline the factors for success in creating a new venture business plan
Estimated Length: 5 hours
 
CEUs: 0.5

Notes:
 
This course has an "Ask the Expert" feature, which submits your questions directly to an expert in the field you are studying. Questions are answered as quickly as possible and usually within 24 hours.
 
This course does not require any additional purchases of supplementary materials.
 
Learners must achieve an average test score of at least 70% to meet the minimum successful completion requirement and qualify to receive IACET CEU credit. Learners will have three attempts at all graded assessments.
 

  

GIC reserves the right to cancel or change the date or location of its events. GIC's responsibility will, under no circumstances, exceed the amount of the fee collected. GIC is not responsible for the purchase of non-refundable travel arrangements or accommodations or the cancellation/change fees associated with cancelling them. Please call to confirm that the course is running before confirming travel arrangements and accommodations. Please click here for complete policies.

You will be emailed your login information once your registration has been confirmed.

We could offer any of our courses at a location of your choice and customized contents according to your needs, please contact us at : inhouse@gic-edu.com or click here  to submit an online request.


Course Materials

Each participant will receive a complete set of course notes and handouts that will serve as informative references.

$170

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Jumpstart your training with the help of Global Innovative Campus (GIC-Canada) & the Canada Job Grant.

Seminars and Workshops offered within your organization anywhere in the world.

Offline Registration

To Register by fax, download and fill our registration form, then fax it to (888) 849-4871. Mail your cheque to our address.

If you have a question regarding this course, please click here to contact us.
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CEUs Certificate

A certificate of completed Continuing Education Units (CEUs) will be granted at the end of this course. A fee is required for all complimentary webinars.

On-Site Training

This course can be customized and delivered on-site at your facility.

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